Supporting Safer Communities: AdvanceRetail & the New Zealand Police Managers’ Guild Trust
At AdvanceRetail, we believe that strong communities and strong businesses go hand in hand. That’s why we’re proud to support the New Zealand Police Managers’ Guild Trust, an organisation dedicated to helping stop crime, save lives and build safer communities across New Zealand.
About New Zealand Police Managers’ Guild Trust
Established in 1997 as a charitable trust, the Police Managers’ Guild Trust exists to provide practical, easy-to-understand crime prevention education that helps individuals, families and businesses reduce risk and stay safe. Their work is grounded in real-world experience and delivered through accessible digital platforms, including their website, social media channels and newsletters.
Impact & Community
Every day of the week, the Trust publishes educational resources covering critical topics such as crime prevention, child safety, domestic and substance abuse, better parenting and community wellbeing. These resources are actively used by more than 3,000 New Zealanders every week, demonstrating both the reach and importance of their work.
What makes the Trust’s impact even more significant is its commitment to reinvesting back into the community. To date, more than $3.5 million has been returned to New Zealand community organisations that either work to prevent crime or provide support to victims. This impact is made possible through the backing of over 20,000 local businesses, whose sponsorship and advertising help fund the production, distribution and ongoing development of these vital education resources.
Our Alignment
For AdvanceRetail, this partnership aligns closely with our values as an organisation that works alongside retailers, businesses and communities every day. Retail environments are often at the frontline of community interaction, and supporting crime prevention education helps create safer spaces for staff, customers and the wider public.
By supporting the NZ Police Managers’ Guild Trust, we’re contributing to a national effort that goes beyond technology and retail solutions — one that empowers people with knowledge, supports vulnerable communities and strengthens New Zealand as a whole.
We’re proud to stand behind an organisation making such a meaningful and measurable difference, and we look forward to continuing to support initiatives that help keep our communities safe.
For more information about AdvanceRetail, visit www.advanceretail.com or AdvanceRetail on LinkedIn.
About AdvanceRetail
AdvanceRetail delivers solutions that allow retailers to compete and win in todays global, omni-channel and 24/7 market. From head office management to point of sale and mobile point of service, AdvanceRetail delivers the information you need to stock your stores and serve your customers.
About 2degrees
Established in 1997 as a charitable trust, the Police Managers’ Guild Trust provides straightforward, useful information that helps people avoid becoming victims of crime and works toward a safer community for you, your families and your businesses.

